In September 2014, following a Facebook campaign by consumers, The Coca-Cola Company re-introduced the soft drink Surge, leading to speculation in the public and amongst media about the return of Crystal Pepsi.
In March 2015, an online campaign to bring back Crystal Pepsi began. The following month, a second petition spearheaded by the online competitive eating personality the Kevin "L.A. Beast" Strahle generated enough interest for a call-in and email campaign, circa 37,000 Change.org petition signatures, tens of thousands of Twitter, YouTube, and Instagram tagged comments, 15 billboards erected around the Los Angeles area, and a commitment to ride a mobile billboard truck at Pepsi's Purchase, New York headquarters with a gathering of supporters at a park nearby on June 15 and 16, 2015. The interest from this campaign led to an official response by Pepsi Co. on June 8, 2015, which indicated that Crystal Pepsi may be making a comeback.
In November 2015, Pepsi hinted on their Twitter page that the beverage would make a comeback. In December 2015, Pepsi announced that fans of the drink could win one of 13,000 six-packs of the beverage by entering a sweepstakes via a mobile application or online at Pepsipass.com between December 10 and 11. Winners selected during the following week would receive the beverage in time for Christmas. There are plans to release the drink and it could be on store shelves beginning in July.